EliseComments Off on How online promotion went wrong some years ago
We’ve been advertising offline for hundreds of years. We’ve been marketing online long enough to learn a thing or two. One of the things we’ve learned is how powerful the two can be when they’re blended, like a fine scotch. But when it goes bad, it tastes awful. The following happened several years ago, but I still get a bad taste in my mouth…
Like PepsiCo’s (PEP, info) effort some years ago. I remember that I was drinking some soda out of a large cup from a fast food place. I noticed a “Peel-Here-to-Win” sticker on the side of the cup. I peeled the sticker to see what I may have won and found the words (words?) “M4PER AYZVF” on the other side. Puzzled, I looked at the front of the cup again. It said, “For details, go to www.www.stolenviolin.com/.” I thought, “Cool.” Here’s what happened:
1. My browser took me to a page that offered a free Internet answering machine. “Hear who is calling while you’re online! Avoid the cost of an extra phone line. Continue reading →
EliseComments Off on Two Google Conversion Tracking Options For Your AdWords Campaign
We’re trying to track what keywords in our Google AdWords account are converting for us. You have no idea what an important question this is!
I am amazed and annoyed when people bring be their failing AdWords accounts to review and they haven’t even bothered to try and measure the simplest of performance statistics – the number of conversions each of their keywords is achieving.
It’s really simple to do and the information provided can actually save you tons of money and time in wasted effort. The absolute minimum that every AdWords account holder should do is set-up conversion tracking for all their AdWords keywords.
EliseComments Off on Should You Still Create Your Brand’s Facebook Presence?
Whether you are a small startup or a blogger looking to help grow your reader base and increase your traffic, creating a Facebook page is your first step. Or should I say WAS? I don’t think so. Facebook is still the most relevant platform and is still the most affordable option. If you don’t have the budget to hire a social media professional at this stage of the game then that means the responsibilities will fall to you, or someone on your team.
Your Facebook page is still very important, it should reflect your brand’s style, personality, and professionalism as is show very well on this Cows In The Barn website This post is intended to only cover the very basic steps of starting your Facebook page, there is much more information than I can cover in the space of one blog post that you’ll need to know. I’m not going to cover things like choosing an avatar, or a cover image. Those are self-explanatory in my opinion.
EliseComments Off on Learn About Things Your Car Dealer Isn’t Telling You
Without exception, nothing is more exciting than sitting behind the wheel of your new car for the first time and taking it out for a spin. The downside of that experience is the process you go through to get to this point. Shopping for a new vehicle is not popular with the majority of us. The maze we often must negotiate, especially when going to a dealership, can take a great deal of the joy of ownership out of the equation. This is due to the incredibly complicated process dealerships often take us through in order to ‘seal the deal’.
Because the most stressful part of the shopping process for that perfect vehicle for you is having to deal with the salesperson, the following is a list of car dealership secrets to know before setting foot on the lot.
The Old Bait and Switch
Even in this day and age of consumer protectionism, some dealers will still employ tricks of the trade to make the sale. One glaring example is the advertised special to draw customers to the dealership. Once there, the customer is either told that the vehicle has already been sold or they are shown another model that is selling for a higher price. The best advice when confronted with this scenario is to simply leave.
Starting up in business can be both exhilarating and daunting at the same time. There are a number of financial and practical issues that you will need to consider before launching yourself into the world of business.
What type of business are you looking to set up?
The first thing you’ll need is a sound business idea, along with a name for your new enterprise. Then you’ll need to decide on what type of company best suits your business idea. For example, will you trade as self-employed, or are you looking to set up a limited company or some other type of venture?
If you can run your business from home, at least at first, all the better, as you’ll save on rental charges. However, for some types of business, you will need to consider renting premises and you’ll need to take rental costs into account when you make your business plan.
EliseComments Off on Texas teacher makes physics her fulcrum
Hands-on techniques and enthusiasm leverage student interest
To put learning in motion, physics teacher Peggy Schweiger puts students in motion. Schweiger’s Klein Oak High (Spring, Texas) students design fettuccine bridges, pipe insulation roller coasters, and straw towers. They wire dollhouses with three kinds of circuits and build cardboard boats to row in a regatta.
Near Schweiger’s desk, hanging from the ceiling, is an 18-pound bowling ball on which a teddy bear named Newton rests. As a pendulum, the bowling ball is a dramatic lesson in energy conservation to her students and a lesson in trust for the volunteer who stands nearby. Schweiger pulls the bowling ball to a position near the student’s nose and let’s go to show that, on its return, the ball can’t hit the stationary volunteer in the nose, because it never gains more energy than it had at the start.
“I don’t have one of those classes where you walk by and kids are sitting there working with a book. This atmosphere really represents my personality,” says Schweiger, a member of All-USA Teacher Team, selected earlier this year as representatives of the nation’s outstanding teachers.
All the world’s a stage for this larger-than-life New Orleans educator and his students
With peeling paint, institution issues, cracked linoleum tiles, broken windowpanes and hopelessly scuffed wood floors, the building that houses the New Orleans Center for Creative Arts Academy shows all its 100 years.
But a palpable energy thrives within, feeds on itself and intensifies, thanks largely to a dedicated staff of professional actors/dancers/artists-turned teachers and their extraordinary young charges.
Henry Hoffman is among the teachers whose unflagging enthusiasm for and belief in his students make the New Orleans Center for Creative Arts the success story it has become since its opening in 1974, with alumni including jazz greats Wynton Marsalis and Terrence Blanchard and stage actors Anthony Mackie and Mary Catherine Garrison.
I have a client who is 39 weeks pregnant with her first full-term pregnancy. It is a very exciting time for her and I am honored to be her Doula. While we have been spending the last several days texting and talking about the progress her body is making, I have also been serving my massage therapy clients in my office.
As you may have read in my last blog post, I really love my job. I love giving massage and helping women find comfort to cope with stress and the physical pains caused by it. I also really love working with women as they enter the homestretch of pregnancy in preparation for their baby’s birth.
What I don’t like is math! I’m in the process of preparing to write a grant to hopefully get some money to expand my business and relieve some of the financial stress on my family (teenagers are so expensive!) As I began this process, I have realized that the business plan I prepared 6 years ago in massage therapy school is no longer adequate. Fortunately, I benefitted so much from the from GED prep that I passed my GED and could go to college to get my massage therapy diploma!
The New York Times Magazine referred to him as a “Y2K guru.” ABC featured him in a prime-time head-for-the-hills news story. And Wired called him “a historian and early leader in the Y2K preparedness movement.” His name is Gary North and the media have anointed him as their official Year 2000-survival poster boy. But who’s spinning whom here?
“My concern about Gary North is that there are a lot of innocent citizens out there who are taking his information as the unadulterated truth,” gripes Steve Davis, co-author of Y2K Risk Management: Contingency Planning, Business Continuity, and Avoiding Litigation (John Wiley&Sons). “Y2K just came along and fit his agenda perfectly.” While Y2K is a real problem with real consequences, it’s uncertainty provides the perfect cover for a whole slew of millennial panic profiteers.
Unfortunately, the details of North’s agenda are not revealed because reporters are too busy lapping up his end-of-the-world sales pitch when they should be checking his background. If they did, they’d discover that North is using the Y2K problem to promote his larger agenda of Christian Reconstructionism. Continue reading →
Recently I had a prenatal massage therapy client come in for an appointment; we’ll call her “Client A”. On my prenatal massage client form, I have a spot for the client to request information about my birth doula service. If she requests that information, I take a few moments to discuss what her desires for birth are and explain how my support can help enhance her birth experience and help her have a positive memory of how her baby was born. I did this with Client A.
Allow me a moment to briefly share my background: I have 2 boys who were born vaginally, but with medical interventions. I have personally experienced induction, episiotomies, use of vacuum extraction, narcotics in labor, epidural, spontaneous water breaking, and AROM. I know how some of these interventions were beneficial to me or my baby and some were harmful. Fortunately, my children are healthy, happy, and show no signs of birth trauma. Continue reading →