As an aspiring entrepreneur, there are many things in your head. Probably the most important is: how do I get clients? At any given time when communication over the internet in the social field strongly improves (consider social media like Facebook, Twitter) business Internet interaction cannot be left behind: a website is important for any business.
A very important factor is certain: without a website, you will discover that much of that 73% of the Internet (practically) daily use will not get to you as a client. An internet site is a good investment – which comparatively not has to be costly – and quickly pays for itself. Here are 5 tips for setting/getting a website for entrepreneurs.
Select your domain carefully
A brief, powerful and easy to keep in mind domain name is the brand’s “offline” and “online” image. Google will probably recognize your company name quickly. Search engines are internet sites with the exact search phrases in the domain rather allocating a higher placement.
So you better can select a name like “the(keyword).com” than just “(keyword).com”. But if you can purchase both domains, use the first (the keyword) for your site. The next domain can be linked (301) to the first Internet address. This is the URL of your website and is like your business card. Expensive? Absolutely not. For about $ 10, – you’ve already reserved a domain name! You should check whether the domain name is still obtainable.
Your website must have a content management system (CMS)
In other words, static HTML sites aren’t done. Particularly if they are developed by the outdated FrontPage.
In an era of quick web development with ‘blogging’ and ‘twittering’ on the order of the day, it is very important your business is as up-to-date as possible. Websites with information about completed projects from 2011 will not be a good calling card for your website visitors. People want to read the latest developments! Also, search engines like Google are constantly searching for news.
With a good content management system (CMS) for your internet site, you can certainly meet this need. You can personalize online texts, photographs, and news items, therefore, the website regularly “refresh” then it remains interesting for either visitors and search engines.
Costly? Yes, for those who want to have a system tailored to their needs, but there are also an abundance of free open source CMS solutions like Joomla and WordPress.
How to reduce the website development cost?
Select a hosting provider with the best value for money. Hosting Packages are available in all shapes and sizes. It is necessary that the package meets certain requirements of your chosen CMS. Therefore the best running Joomla on a Linux platform: an Apache server with PHP / MySQL and ht access.
Don’t let yourself be fooled to purchase an extremely expensive package (e.g. with unlimited subdomains, email addresses, a huge amount of MB of web space and bandwidth). In general, you only need a really small package and you can – if you’ll need more space – often quickly change to a ‘higher’ package. Also this doesn’t have to be expensive. You may also want to know how website hosting affects SEO.
Supply adequate, informative content material
Have your informative content complete before you publish your website. Update the website’s framework and content in one Word document and have it examined by colleagues, partners, and possibly a copywriter for spelling and grammatical mistakes. Your website’s design and layout must fit the content material, not vice versa.
The design must not only appealing, but functional. Make certain your goals and activities – and keywords – obviously emerge, and that it is accessible within as little as possible ‘clicks’.
Supply quality referrals to your website
A referral from a different site to yours is a “backlink” (check how to build quality backlinks). These kinds of backlinks play a major function in obtaining a higher position in Google. The much more quality backlinks, the much better your website scores. Quality is all regarding links from related websites that themselves are well valued by Google.
Also very crucial is the link text (anchor text) that relates to your website, which is the text as a clickable link. A backlink with only the word ‘Facebook “ will do hardly anything for the position of the company. Only start to gather backlinks if your site is absolutely finished! Then you are much more likely to actually be incorporated on link pages and score much better in search engines.