10 Reasons Why Hubspot Doesn’t Work for Your Business

This will likely be one of those articles that offends and bothers some, but as a coach and consultant for businesses around the country, as well as one who was a Hubspot client long before I endeavored into the world of coaching, it’s not my job to tell people what they want to hear. For better or for worse, it’s my job to tell people, and companies, the truth—even when it may sting a little.

Such is the case with inbound marketing and Hubspot. Considering both have exploded in popularity over the past year or so in the business world, the subject of the efficacy of HS has been one of significant discussion and at times debate. But to be completely honest, HS doesn’t always work. In fact, it doesn’t work at all for many businesses. Here’s why:

10 Reasons Why Hubspot won’t work for your business:
1. You Don’t ‘Get’ Blogging: What do I mean by this? Simple: Any business owner who has ever said, “I just don’t have time to blog” has no clue. In other words, he doesn’t ‘get’ it. He doesn’t understand the effects of great content on SEO. He doesn’t understand the power of educational marketing to build trust and brand awareness with consumers. Nope, he just ain’t getting it.

2. You Don’t Utilize the Analytics on a Daily Basis: I tell all HS clients that they must spend at least 10-20 minutes a day looking at the incredible analytics HS provides. Whether it’s traffic sources, page views, blog subscribers, etc; business owners must have a constant feel as to the traffic and patterns of their website—something that is only possible through the constant study of analytics.

3. You Expect Magic Overnight: There is a reason HS requires most new companies to pay 6 months in advance. Why? Because if they didn’t, many near-sighted business owners would be wondering why their traffic hadn’t increased 10-fold after the first week. Inbound marketing is an investment. It’s a culture. It’s the antithesis of flipping a house in real estate, yet that’s what many business owners think they’re getting. Again, 6 months is the minimum commitment time for anyone serious about making HS and inbound marketing work for their business.

4. You’re Not Thinking Like a Consumer: I mentioned this earlier but so many business owners think just like business owners. This is a HUGE mistake. The best inbound marketers are the ones that know what questions consumers ask about their products and then they write content and produce videos that will answer those questions in a way the consumer actually understands them. Such a paradigm shift can take some time, but once a business owner and/or marketer understand this important phenomenon then everything will change for the better.

5. You’re Not Giving the Necessary Time Each Week to Inbound Marketing: Whether it’s participating on forums, writing blog posts, making a tremendous YouTube video, or optimizing a web page; inbound marketing and HS will take time. There is just no way around this. That’s why we at Biz Buffs always tell clients they either find the time/people to dedicate to doing HS the right way, or they don’t do it at all. Remember, the ONLY companies that fail with the HS product are the ones that don’t make proper time and approach to the system.

6. You Don’t Follow Inbound Marketing Best Practices: Whether it’s having a lead capture form on every page of your website, writing a blog article at least twice a week, or even properly optimizing page titles; many companies just don’t follow the general rules of great inbound marketing. And what is the result? Little love from the search engines, less love from consumers, and no love in terms of making sales.

7. You Have No Plan: Inbound Marketing isn’t something that happens by itself. As an example, if I coach a business just starting with HS, we’ll always brainstorm 6 months worth of blog articles, titles, and who is going to write said articles within that company. This plan is written down and is considered doctrine. In other words, it becomes a part of the identity of the company forever. I say this without exaggeration and can’t stress its importance enough—Have a plan.

8. You Don’t See the Forest through the Trees: Let me give an example of what I mean by this statement. My swimming pool company uses the HS medium package. It costs 9k a year. Some people might look at that as a lot of money. But when one considers the fact that we sell well over 30-40 pools a year due to the organic traffic we get from HS and all the great content we’ve produced, everything looks quite different. In other words, we spend 9k a year to garner about 1.6 million in sales……How ‘bout them apples?

9. You Don’t Ask for Help: HS has set up tremendous tools to help all clients. Whether it’s training videos, the community forum, or one of their specialized consultants; the help is there if you’ll just take advantage of it.

10. You’re lazy: Most consultants would not have included this one in such a list because of the fact that it offends people. Actually, the truth is such a statement only offends lazy people. Like anything in life, HS can be an absolute godsend for one company and a waste of money for the next. And what was the difference? Sadly, more often than not, it just comes down to drive, discipline, and laziness. There’s just no other way to say it.

So there are 10 reasons why Hubspot won’t work for your company……Or maybe, just maybe, there are 10 reasons why ‘yes’, Hubspot is absolutely the right fit for you, your vision of marketing, and the goals you’ve for the future of your business’ success.

6 Things Your Website Needs

      No Comments on 6 Things Your Website Needs

Planning a company website can be tricky. Whether you are solely an online company or you also work offline, your website will become a key part of your business, so it’s important to get it right. A bad website will put off potential customers and could lose you a large amount of sales. Here’s a checklist of things your site should include, which website designers can help you with.

A Simple Address

Your web address needs to be simple, relevant, and memorable. Avoid using punctuation or numbers in the address, as these can make the address confusing and make search engine optimisation more of a challenge. It’s also worth considering which extension to use. Many people will write “.com” without thinking, so it is important to have buy this address even if your site will be hosted at “.co.uk” or “.org” extensions. Purchase the other extensions you think people will use and redirect them towards your actual site.

Make Sure the Site is Easy to Navigate

Good website designers will ensure that you have a site map which is easily found and navigated. Try using the website yourself and ask some close family and friends to browse, too. If there is any confusion on how the site works, reconsider these areas before launching the site officially.
Consider SEO Continue reading

Process how to become a millionaire

There are numerous ways to become a millionaire. The bulk ordinary people that get rich do it through real estate or property investing, their own minor business, the stock market, or are extremely salespeople. They are average out in the direction that they aren’t any brighter than the intermediate person or hold any exceptional natural endowment or skill. What those average people induce that makes them millionaires and similar gentlemen on the street bums is they have a different mentality, attitude, knowledge, perseverance, and adopt logical action.

Some people that are scanning this articles may have exceptional talents and skills or are questioning what paths they can take to get millionaire. There are uncounted ways to become a millionaire, if you are eager to become a millionaire; start a simple mind-set. Be devoted to it and ask yourself what cost are you amenable to pay or sacrifices you will make to achieve your goal.

Get rich quick or get rich overnight is a fantasy story that comes one in million, its like hitting a jackpot in a million prize lottery. There are internet scams; and lots of it going round. Please, dont believe anybody that assures you that you can be a millionaire without cognition and some work. To make it more comfortable to get to where you want to go, find task that is amusing and gratifying. Do something that your passion desired, so that it isn’t work but play and fun. And never give up your goal!

Here are some Ways to Become a Millionaire

  • Real Estate (Residential, Industrial, Commercial, Apartments, Duplexes)
  • Stock Market Investor
  • Own an Internet Business
  • Network Marketing (often referred to as Multi-Level Marketing or MLM)
  • An extremely good lawyer
  • Venture Capitalist
  • Franchise Owner
  • Movie Producer/director
  • Sell Infomercial products

…and marrying a millionaire is the most pleasurable I guess.

All mentioned are roads to become a millionaire. There are uncounted methods to become a millionaire. You can get millionaire in almost anything, the key is work smart, leverage and derive with a substantial business architectural plan. Then act upon your plan diligently and hold on the course. Evidently you can’t become a millionaire if you’re just an ordinary employee; it’s very rare, unless you’re a top executive.

How to Sell Using Blogs – Make Money on Blogging
Business and technology most of the time work together. When the internet came in, e-commerce then began to develop. Internet site then have turn to an instrument to bring in and to advertise products. As time goes along, a newly form of sites surface in the form of web log or blog, and now blogs are the most usual platform for internet business.

So, how could you make money on blogging? Simple, by selling your products or promoting your business.

Here are ways how to sell using blogs

Communicate in form of your blogs, do not try to sell: blogs is a medium to press out your own character. Your visitors visit your blogs more often because they would like to know you. By interpreting this, you should keep in mind that blogs aren’t meant for heavy selling but gentle selling. Make your visitors slowly to like you and what you’ve to articulate first, and once they like you, it will be much easy for you to sell or offer up them your products or services.
Constantly update your blogs with occupying, informative contents: reproducible posting is crucial, and so is with publicizing interesting articles. A constantly updated site will get more readerships and fans.
Write the matters that you love and know, writing chokes up that you’re passionate about will make blogging campaign to be gratifying and not tiring. This is where the steady update gets along. When you publish things that you’re passionate about, you’ll not feel it as a line of work, but rather a amusing thing to do. You’ll also be very true to your readers and establish a strong link with them.
The key to make money on blogging is content. Google says “Content is the King”. A content that will hook your readers and will drive them hooked up. Once your visitors love your articles, they’ll repeatedly visit your blogs to read what you’ve posted and offer. How to increase your website traffic using original quality content.

Would you wish to make money online in this recession? Find out how other people are bringing in good money online and how you can make it work too.

How much money I make online: March earnings

Most successful online entrepreneurs have several source of income. They use residual and multi-level programs, Ebay income, websites, blogs, affiliate products, advertising revenue, their own and other people products and services. Few folks that make good money online do it by utilizing just a single method.

And that’s a slip that most new comers make. They find out about a platform that interests them and they dedicate all of their drives to that make money thing. If success does not come to them immediately, they quit acting upon the program and feel that they can not make money online.

Several successful online business proprietors make money away of just one thing. It’s always about a combination of different revenue sources. There are sources bring in just a few dollars each month and others make thousands. It’s through this diversification that they find out products and schemes that are the most profitable.

Most successful persons use 10-12 different platforms that make money at any given time. There are people that make more than others does, but when you add everything up at the end of the year, you can make hundreds or even thousands of dollars.

But to make money in a recession program work, you’ve to get got going. If you’re not making any money online and you’re using one single scheme, broaden and search other programs that sound profitable. It’s through this diversification that you can attain real success and get down making real money online.

Great Things Can Happen! We are Between Top Blogs

I can hardly believe how last week went!  One day I went into my office and found a packet from one of our local television stations that was letting me know my business Tranquil Touch Therapeutic Massage For Women had been nominated for their “Vote 4 The Best” contest!  Then, the very next day, I received an email letting me know that my blog (this little blog!) had been awarded as one of Online Nursing’s top 30 Doula blogs!  What an amazing week!

I have to thank all my readers, clients, friends, and my family for supporting me for the past 6 years.  I also recently hired a new therapist to work with me, thus extending the opportunity to receive great massage therapy to even more women in our community.

Continue reading

Why do We Use Such Terrible Terminology?

So, I was reading one of the books on my list for Doula recertification and had quite a visceral reaction to one of the terms used in the section about Preterm Labor Treatments and that got me thinking that the terminology that we use everyday can cause us to develop fear, negativity and even lose confidence in ourselves.  This is not restricted to pregnancy and childbirth, but it seems to me that those circumstances call for even more care in the way that we phrase things.

I have had 2 children and have been a birth professional for several years.  Most of the terms used are very familiar to me, including the one that caused me to write this post.  What struck me is that although I knew the term and what it was, I’ve even known a handful of friends and acquaintances who have had the treatment; it never raised a red flag in my mind until now.  Chalk it up to a growing awareness of the power of words and my personal journey toward positive living.

Continue reading